01Overview
Meridian explores how a boutique advisory firm could present complex, high-value services in a way that feels as considered as the work itself. The concept pairs restrained editorial design with a content structure built for both decision-makers and search engines.
02The challenge
Professional services firms often sell expertise that is hard to see. Typical sites list services in vague terms, bury the people behind the work, and offer no clear path for a prospect who is ready to talk. The challenge was to communicate credibility and specificity without resorting to jargon or unverifiable claims.
03Proposed solution
We designed a modular page system around the questions buyers actually ask: what do you do, for whom, how does it work, and what happens next. Each service has its own focused page with a clear engagement model; insights are structured as topic clusters that support search visibility; and every page ends with a contextual, low-friction enquiry path.
04Approach
Information architecture
Service, industry, and insight pages linked as clusters, so both people and search engines understand topical depth.
Editorial design system
Large serif-and-grotesk typography, generous white space, and a restrained palette that signals confidence.
Conversion paths
Contextual CTAs per service, a short qualification form, and a booking step for qualified prospects.
Performance & accessibility
Static generation, optimized imagery, and WCAG-aligned contrast and keyboard support.
05Results
As a concept project, there are no client results to report. If this were a live engagement, these are the measures we would agree on up front and report against:
- Qualified enquiry rate per service page
- Organic impressions and clicks for service-related queries
- Core Web Vitals at the 75th percentile
- Engagement depth across insight clusters