Concept project
06Digital Growth & Integrations
Connect your tools. Measure what matters. Grow on purpose.
Analytics you can trust, CRM integrations that stop leads slipping through, and a marketing stack that works as one system.
Overview
What this service does for your business.
Many businesses have the right tools but the wrong connections. Analytics that don't match reality, form submissions that never reach the CRM, and marketing platforms that each tell a different story make it impossible to know what is actually working.
We fix the plumbing. We set up measurement you can rely on, connect your website to your CRM and marketing tools, and map the journey from first visit to closed deal — so decisions are based on evidence, not guesswork.
01
Numbers you can trust
Clean, consented, deduplicated tracking that reflects what actually happens on your site.
02
No more lost leads
Every enquiry captured, attributed, and routed into your CRM with the context your sales team needs.
03
Decisions with evidence
Dashboards built around the handful of metrics that drive your business — not vanity charts.
Deliverables
What's included.
Every engagement is scoped to your needs. These are the building blocks we combine for this service.
Analytics setup & audit
GA4 and Google Tag Manager configured or repaired, with consent mode and clear event naming conventions.
Conversion tracking
Forms, calls, bookings, purchases, and key interactions tracked accurately across analytics and advertising platforms.
CRM integrations
Website and tool connections to HubSpot, Salesforce, Pipedrive, Zoho, and others — with routing, enrichment, and deduplication.
Conversion optimization
Heuristic reviews, analytics deep-dives, and testing plans focused on the pages and steps that influence revenue.
Marketing stack review
An audit of your tools, costs, and overlaps, with recommendations to simplify and integrate.
Process consulting
Lead-to-customer process mapping that identifies where enquiries stall, duplicate, or disappear — and how to fix it.
How we work
Our growth process.
- 01
Measure the baseline
We audit existing tracking, data quality, and tool connections to understand what you can and can't currently see.
- 02
Map the system
We design a measurement plan and integration map covering events, data flows, ownership, and consent.
- 03
Implement & connect
Tracking, integrations, and dashboards are implemented and verified against real interactions.
- 04
Optimize
With reliable data in place, we identify and test improvements to conversion paths and workflows.
Tools & technology
- Google Analytics 4
- Google Tag Manager
- Looker Studio
- HubSpot
- Salesforce
- Pipedrive
- Zapier
- Make
- Consent management platforms
We choose tools for each project — this list shows what we commonly use, not a fixed recipe.
A good fit for
- Businesses whose analytics don't match their sales reality
- Teams losing leads between the website and the CRM
- Companies running ads without reliable conversion data
- Growing businesses whose tools have multiplied without a plan
Related concept work
See the thinking in practice.
Original concept projects that use this service. They illustrate our approach — they are not client case studies.
Concept project
Our analytics numbers don't match our sales data. Can you fix that?
Usually, yes. Mismatches typically come from duplicate tags, missing events, consent configuration, or attribution settings. We audit the setup, explain the discrepancies, and fix what's fixable — and clearly document any differences that are expected.
Is your tracking setup compliant with privacy laws?
We implement consent banners, consent mode, and data-minimizing configurations that support compliance with laws such as the GDPR and similar regulations. Final legal responsibility sits with your business, so we recommend confirming your policies with qualified counsel.
Which CRM should we use?
It depends on your sales process, team size, and existing tools. We'll compare realistic options and help you choose — and we have no commercial incentive to push a particular platform.
Do you manage paid advertising campaigns?
Our focus is the infrastructure campaigns depend on: accurate tracking, fast landing pages, and clean CRM data. If you also need campaign management, mention it in your brief and we'll discuss the best setup for you.
Can you build reporting dashboards for our team?
Yes. We build dashboards in tools like Looker Studio around the metrics your team actually uses, with documentation on where each number comes from.
Digital Growth & Integrations
Can't see what's really working?
Tell us which tools you use and where the gaps are. We'll map out what a reliable measurement and integration setup would look like.
We aim to reply to every inquiry within two business days.